Paper display box is a kind of display tool made of paper as the main material, usually composed of printing paper and high hardness cardboard, which has the advantages of green environmental protection, convenient transportation and rapid assembly.It can not only be used as the packaging of goods, but also as an independent display carrier, through color printing, innovative design and other ways, to achieve the display of goods, information transmission and sales promotion.
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Start with The Product Features
This is the most basic and critical direction. It is necessary to have a thorough understanding of the product's features, advantages and target audience. For instance, if it is cosmetics, neutral and soft color schemes such as pink, light green, light yellow and light purple are generally adopted to reflect the mildness and elegance of the product. If it is a children's product, you can use soft colors or bright color blocks with strong contrast to attract children's attention.For example, the single product display box is suitable for displaying a single product, which can focus on the characteristics and quality of the product;The combination display box is suitable for showcasing multiple products and features a rich sense of layering and combination effects.
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Start with Design Principles
- Personalization principle: According to the characteristics of the product and the needs of the target audience, design a unique display plan.Through the display design to create a unique image of the product, shape the brand personality, enhance the brand value.For example, the shoe box design of a fashion brand uses a creative way of unpacking and a unique structure design, which increases consumers 'purchase desire and user experience.
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- Clear and legible principles:?Information should be clear and clear, labels should avoid complexity, and consumers should use simple words to facilitate access to information. For instance, on the fruit display shelves in supermarkets, clear labels make it easier for customers to find the fruits they need, enhancing the convenience of shopping.
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- Color collocation principle:?Color collocation is very important, it can guide the consumer's line of sight, create visual impact.Reasonable color matching can enhance the visual impact of pop design, while paying attention to the contrast and saturation of color, in order to highlight the key information.For example, food generally uses the inherent color of food to perform, usually using warm color system, highlighting safety and nutrition.
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Start with The Form of Presentation
Common display forms include interval display box, open window display box, panel display box (PDQ), etc.The window-style display box can partially display the goods inside, attracting consumers' attention and enhancing their confidence in purchasing, thus having a promotional function.Display cards and cardboard display boxes are mostly used for display and promotion in supermarkets and specialty stores.
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Starting from Innovation and Environmental Protection
Now consumers are interested in new things, so design can be bold and innovative, break traditional rules, use imagination, and create unique and novel visual effects.For example, visual elements from different regions, nationalities and cultures are used for reference and integrated into the design to enrich the connotation and expressiveness of the works.At the same time, environmental protection is also getting more and more attention. We should pay attention to the selection and use of environmentally friendly materials, reduce the negative impact of works on the environment, and advocate green and low carbon design concepts.
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Business Display
It is a powerful promotional tool in commercial places. In shopping malls, supermarkets, exhibitions and other places, paper display boxes can showcase products. With their color-printed appearance, they become excellent advertising carriers, conveying product information, attracting customers' attention and promoting product sales.For example, in large-scale promotional activities, merchants can clearly convey the characteristics, prices and other information of promotional goods to consumers through exquisite display boxes to stimulate their desire to buy.
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Product Protection
The paper display box is mainly made of printing paper and high hardness cardboard, which is sufficient to carry promotional goods, and can prevent the goods from being damaged by collision and extrusion to a certain extent, and play a role in protecting the goods. For valuable items like jewelry and watches, using paper display boxes can better protect their appearance and quality.
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Information Transmission
It can provide detailed information such as the price, origin, grade and usage method of the product, helping consumers better understand the product. For instance, in the display of medicines, important information such as the ingredients, efficacy and dosage of the medicine will be marked on the display box, which is convenient for consumers to make purchasing decisions.
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Enhance Image
For enterprises, paper display boxes can improve the image of goods and corporate visibility.The unique design and exquisite printing can show the brand characteristics and cultural connotation of the enterprise, leaving a good impression on consumers.For example, some high-end cosmetics brands will use paper display boxes with unique design to enhance the overall image of the brand.
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Reduce Costs
Compared with display boxes made of other materials, the cost of paper display boxes is usually lower. Its raw material prices are low and the production process is relatively simple, which can save certain expenses for enterprises.Moreover, paper display boxes can also be mass-produced, further reducing unit costs. For instance, the paper PDQ display box used by Metro has a relatively low cost.
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Environmental Protection and Energy Conservation
Now consumers pay more and more attention to environmental protection. Paper display boxes are usually made of environmentally friendly materials, which can be recycled and reused, in line with the concept of environmental protection.The use of paper display boxes can make enterprises establish a good environmental image in the hearts of consumers and increase consumers 'goodwill to enterprises.For example, some enterprises launch environmental protection paper display boxes, which have been recognized by many consumers.
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Paper display box as the "silent salesman" of goods, through its unique design and function, not only can protect goods, but also attract consumers' attention, transmit commodity information, save labor costs, and enhance brand publicity, so as to help products stand out in the fierce market competition and obtain more consumers.
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Guangdong Shiteng Wisdom Technology Co., Ltd.
